I’ve been spending the last month cleaning out my personal email by unsubscribing to all the random emails I get and don’t care about (Bath & Body Works, Victoria’s Secret, Livestrong*, etc.) as well as deleting folders and emails. Some of the companies make it kind of cumbersome to unsubscribe (you have to read through a bunch of crap and select different options instead of just clicking “unsubscribe me”) but I have been diligent in trying to figure it out.

Until today, none of the companies made it funny when I unsubscribed, but Groupon takes the cake for that. They present this video when you unsubscribe, asking you if you want to punish “Derrick – the guy who thought you’d enjoy receiving Groupon emails.”

The audio didn’t work, but basically, this guy says something to Derrick, punches him then walks away.

Then they ask you to resubscribe to make it up to Derrick.

I thought it was clever and it made me laugh. I won’t be resubscibing though. I don’t like how they changed their emails to make you click through to their site to see the deal. Too much work! It’s like all those blogs with the summary (abbreviated) feed in reader – too much work for me to click through. If you don’t catch me with your title and first paragraph, I probably won’t be reading it.

Do you unsubscribe to mass emails or just delete them out of your inbox? Are you less likely to read a blog that uses an summary (abbreviated) feed in reader?

*Actually, they make it really confusing to unsubscribe so I am not sure if I did that one or not.